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About Arc Executive Education

Founded in 2018, Arc is an executive education company based in the historic city of Tomar, Portugal. After more than 100 programs delivered, and over 1,000 alumni, Arc now dedicates itself exclusively to bringing together experts from the world’s most respected companies to share their knowledge and lived experience.

 

Built around real case studies, open discussion, and peer exchange. Arc programs emphasize practical insight and applied thinking. Over the years, has earned the trust of executives across Europe through consistently high-quality programs.

Team
Arc Executive Education

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António Ferreira

Founder at Arc Executive Education. Responsible for engaging with the instructors and attendees. Plays a vital role on influencing every aspect of the business.

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João Cascão

Founder at Arc Executive Education. Responsible for the brand and marketing. Also plays a vital role on influencing every aspect of the business.

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Eduarda Costa

Operations Coordinator at Arc Executive Education. Ensures that every operation is working properly.

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Liz Muller

Former Senior Vice President and Chief Innovation at Starbucks. Arc Executive Education main advisor.

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The Programs & Instructors
Arc Executive Education

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2021 | Brand Positioning

Led by Ken Schmidt, Former CMO at Harley-Davidson, and Martin Flaherty, Former Brand Advisor at Coca-Cola, at Hotel Valemanso at Tomar, Portugal.

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2022 | Retail Experience

Led by Liz Muller, Former SVP and Chief Design and Innovation Officer at Starbucks, at Aroeira Hotel, Comporta, Portugal.

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2023 | People & Culture

Led by Prasad Setty, Former VP People Operations at Google, at Casa da Guia, Cascais, Portugal.

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2024 | Branding With Emotion

Led by Greg Hoffman, Former CMO at Nike, at Our Quinta, Malveira, Portugal.

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2024 | Managing Like Amazon

Led by Colin Bryar, Former VP & Bezos Shadow at Amazon, at Quinta Caçabrava, Tomar, Portugal.

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2024 | Managing Like Amazon - 2nd Edition

Led by Colin Bryar, Former VP & Bezos Shadow at Amazon, at Quinta Caçabrava, Tomar, Portugal.

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2025 | The Craft of Valuation

Led by Aswath Damodaran, The Dean of Valuation, at Santa Iria Hotel, Tomar, Portugal.

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2025 | Branding With Emotion

Led by Greg Hoffman, Former CMO at Nike, at Convento de Cristo, Tomar, Portugal.

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2025 | People & Organization

Led by Dave Ulrich, The Father of Modern HR, at Convento de Cristo, Tomar, Portugal.

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