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About Arc Executive Education
Founded in 2018, Arc is an executive education company based in the historic city of Tomar, Portugal. After more than 100 programs delivered, and over 1,000 alumni, Arc now dedicates itself exclusively to bringing together experts from the world’s most respected companies to share their knowledge and lived experience.
Built around real case studies, open discussion, and peer exchange. Arc programs emphasize practical insight and applied thinking. Over the years, has earned the trust of executives across Europe through consistently high-quality programs.
Arc Programs & Instructors
Brand Positioning
Led by Ken Schmidt, Former CMO at Harley-Davidson, and Martin Flaherty, Former Brand Advisor at Coca-Cola, at Hotel Vale Manso at Tomar, Portugal.


Retail Experience
Led by Liz Muller, Former SVP and Chief Design and Innovation Officer at Starbucks, at Aroeira Hotel, Comporta, Portugal.


People & Culture
Led by Prasad Setty, Former VP People Operations at Google, at Casa da Guia, Cascais, Portugal.


Branding With Emotion
Led by Greg Hoffman, Former CMO at Nike, at Our Quinta, Malveira, Portugal.


Managing Like Amazon
Led by Colin Bryar, Former VP & Bezos Shadow at Amazon, at Quinta Caçabrava, Tomar, Portugal.


The Craft of Valuation
Led by Aswath Damodaran, The Dean of Valuation, at Santa Iria Hotel, Tomar, Portugal.
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People & Organization
Led by Dave Ulrich, The Father of Modern HR, at Convento de Cristo, Tomar, Portugal.
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