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About Arc Executive Education
Founded in 2018 in Tomar, Portugal, Arc creates intimate executive programs where world-class instructors share the lived experience behind how companies are built, scaled, led, valued, and transformed.
After more than 100 programs and over 1,000 alumni, Arc is focused on one thing: bringing senior leaders close enough to hard-earned wisdom that they leave with sharper judgment and practical action.
António Ferreira Co-Founder. João Cascão Co-Founder. Eduarda Costa Operations Coordinator.
"Arc programs are invitation-only and gather high-caliber instructors with european executives from companies like LVMH, Philips, Vinted."
Arc Programs & Instructors
Brand Positioning
Led by Ken Schmidt, Former CMO at Harley-Davidson, and Martin Flaherty, Former Brand Advisor at Coca-Cola, at Hotel Vale Manso at Tomar, Portugal.
Retail Experience
Led by Liz Muller, Former SVP and Chief Design and Innovation Officer at Starbucks, at Aroeira Hotel, Comporta, Portugal.
People & Culture
Led by Prasad Setty, Former VP People Operations at Google, at Casa da Guia, Cascais, Portugal.
Branding With Emotion
Led by Greg Hoffman, Former CMO at Nike, at Our Quinta, Malveira, Portugal.
Managing Like Amazon
Led by Colin Bryar, Former VP & Bezos Shadow at Amazon, at Quinta Caçabrava, Tomar, Portugal.
The Craft of Valuation
Led by Aswath Damodaran, The Dean of Valuation, at Santa Iria Hotel, Tomar, Portugal.
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People & Organization
Led by Dave Ulrich, The Father of Modern HR, at Convento de Cristo, Tomar, Portugal.
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